Journal Of Life: 蘋果 iMAC 及 iPhone 週邊產品占有率上升 ( iMAC And Smart Phone Accessory Market Continue To Grow )

2012年4月27日星期五

蘋果 iMAC 及 iPhone 週邊產品占有率上升 ( iMAC And Smart Phone Accessory Market Continue To Grow )

iMac

1月5日消息，據國外媒體報道，正當便攜電腦吸引人們更多的目光，取得更高的銷量，一體機已慢慢成為一個繁榮的市場，其中蘋果iMac佔據了將近三分之一的總銷量。據市場調查公司DisplaySearch 透露，2010年全球一體機銷量增長39%至1450萬部，其中蘋果憑借32.9%的市場份額成為全球第一大一體機廠商。

iMac是蘋果銷售最為強勁的一體機，表現超過Mac mini和Mac Pro。在前一季度，手提Mac佔據Mac係列產品總銷量的74%，然而，臺式機銷售仍舊創下銷量新高。

全球第二大一體機廠商則是聯想，而市場份額為21.4%的惠普則排名第三。惠普計劃在下周舉行的國際消費電子展上推出兩款臺式機，包括HP Omni和Pavilion HPE h9 Phoenix。HP Omni是一款屏幕為27英寸的家庭版一體機，將于1月8日開售，起價為1200美元。另外的一款標準臺式機Pavilion HPE h9 Phoenix則面向遊戲用戶，起價為1150美元。

臺式機市場預計將繼續保持增長，DisplaySearch認為該市場到2014年銷量有望達到2330萬部。盡管iMac較以往任何時候都要強勢，但據傳蘋果正對其更為傳統的塔式一體機Mac Pro的前景感到懷疑。盡管即將會有新的CPU選擇，該公司仍然考慮削減Mac Pro產品線，減少目前對其所投入的資源。

全新iMac一體成形的設計之下，蘊藏著專業的效能，包括速度高達2.8 GHz的最新Intel Core 2 Duo處理器與4MB共用L2快取，最高達4GB的667 MHz DDR2 SDRAM記憶體。iMac所有機種皆採用ATI下一代的繪圖技術，包括ATI Radeon HD 2600 PRO 顯示卡(256MB的GDDR3繪圖記憶體)以及ATI Radeon HD 2400 XT顯示卡(128MB的GDDR3繪圖記憶體)。全新的iMac現在最大可配備1TB的內部儲存容量，足以應付使用者不斷增加的數位照片、電影與音樂。

Smartphone Accessory Revenues Valued at $20 Billion in 2012 ( 2012 智惠型手機週邊將達到 200億美元市場 )

Smartphones will drive $20 billion in aftermarket accessory revenues in 2012, accounting for more than half of the $36 billion that all aftermarket handset accessories will produce. By 2017, smartphone accessories will grow to $38 billion in revenues, while feature phone accessory revenues decline to $12 billion.

“The increasing penetration of smartphones is driving a shift in accessory design toward smart accessories that drive higher levels of consumer interaction, product value, and brand recognition,” says Michael Morgan, senior analyst, devices, applications & content. “For new market entrants, developing brand recognition is paramount in capturing market share from the incumbents. This is best accomplished by the development of engaging, innovative accessories that extend the value proposition of today’s mass market accessories.”

Feature phone consumers will spend an average of $28.17 on accessories per device, while smartphone owners will spend $56.18 on accessories per device. The difference in spending is driven by a combination of consumers spending more per accessory and purchasing more accessories for smartphones as compared to feature phone owners.

While feature phone accessories tend to be basic commodity-type products, smartphone-focused accessories are increasingly looking to leverage on device applications and communication protocols that can increase the design complexity and allow the accessories to become service delivery platforms.

“As smartphones continue to expand the value of mobile handsets, accessories will need to equally deliver higher levels of product engagement, customization, and predict consumers’ shifting mobility use cases,” adds Jeff Orr, practice director, devices, applications & content.

ABI Research’s report, “Mobile Handset Accessories,” focuses on key handset accessories and the market for these products, including in-depth analysis for both in-box as well as aftermarket handset accessories. It also examines key market drivers and barriers to growth, acquisition channels, technological trends, and future market potential for handset accessories.

It is part of ABI Research’s Smartphones & Mobile Devices Research Service.

蘋果 Magic Mouse 市場成長兩倍

AppleInsider 網站報導，在8週以來的釋放，幫助蘋果 Magic Mouse 在 Mouse 的市場占有率增加一倍。 NPD 集團的銷售數據顯示蘋果獲得超過10％的 Mouse 市場在11月。

我可以親自證明 Magic 是多麼受歡迎。我在聖誕節前兩個星期從蘋果公司的網上商店下訂單。出貨時間顯示2-3天。這出貨時間從來沒有改變過，直到聖誕節前，當蘋果改變了運輸時間“”延後至1月4日之後的幾天。

Market Share

NPD 的銷售數據，包括獨立的銷售僅69美元的 Magi cMouse。跟踪市場數據，這裡有頂級 Mouse 供應商在美國的排名。

也就是說，Apple Inc., Magic Mouse 成長率比 iMac 成長大2倍以上。蘋果品牌形象因 iPhone、 iPad 大幅提升，也創造 Apple Magic Mouse 及週邊成長率。

分析